Logo: before comes the message

Posted: June 19, 2010 in Uncategorized

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This is a ppt presentation on how to draft the logo concept of a political party that I have prepared for NPA, the New Party of Action, an Italian political group organized by young activists that would like to renew the Italian political scene.

The party, which belongs to an old and important political tradition but has no many followers by now, is trying to rejuvenate its image to start a media campaign next fall and sees the creation of a new logo – or symbol – as one of most relevant elements to design its communication plan.

Of course I am not a graphic, but what I am sustaining here is that the identification of the message or concept on the ground of which the logo is designed is crucial and must be regarded as the starting point of a coherent image and campaign. This message must be conceived as a recursive element amplified by any and every aspect of the party public life.

Finally, my present contribution aims at triggering the discussion and brainstorming among the activists to reach the true essence of NPA on which building a sensible request to a professional graphic.

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